Tool comparison · October 2026
Citro vs. Profound
Profound is one of the best-known AI visibility platforms, and its entry plan is priced for smaller teams too. The difference is in what you get at each price. Profound's Starter plan tracks ChatGPT only and is billed annually. Citro is $119 a month, billed monthly, and every run covers ChatGPT, Perplexity, Gemini, Claude and Grok, checks your site, and ends with a 90-day plan. Here is how they compare.
Best for small teams
Option 1
Citro
Five AI assistants on every run, a check of your site, and a 90-day plan. Monthly billing, cancel anytime.
$119 /month · 7-day free trial
Option 2
Profound
AI visibility analytics with daily tracking. Starter covers ChatGPT; Growth adds Perplexity and Google AI Overviews.
$99 /month · billed annually
Feature comparison
| Feature | Citro | Profound |
|---|
| Starting price | $119/mo, billed monthly, 7-day free trial | $99/mo Starter, $399/mo Growth, both billed annually. Enterprise is quoted. |
| AI assistants on the entry plan | ChatGPT, Perplexity, Gemini, Claude, Grok | ChatGPT only. Growth adds Perplexity and Google AI Overviews; Enterprise covers up to nine engines. |
| Where the questions come from | Buyer personas built for your business, with questions you can edit | Prompts you set up and track |
| How often it runs | On demand, unlimited re-runs | Scheduled tracking |
| Sources the AI read | Listed for every answer | Citation analytics |
| Check of your own site | llms.txt, AI crawler access, sitemap, schema markup and key page types | Varies by plan |
| Action plan | 90-day plan, each item checked against your live site | Analytics and insights; plan depth varies by tier |
| Best for | Small teams that need answers and a plan across all five assistants | Brands that want deep ChatGPT tracking, or enterprise analytics across many engines |
Profound prices are from its published pricing and independent reviews as of October 2026. Prices change, so confirm on Profound's site before you buy.
Where Profound is the better choice
- You want scheduled tracking at scale. Profound tracks your prompts on a schedule and is built for large prompt sets.
- ChatGPT is the only assistant you care about. Starter covers it at $99 a month if you are happy to pay for the year up front.
- You have an enterprise team. Profound's Enterprise plan covers up to nine engines with custom reporting.
Where Citro is the better choice
- You want every major assistant, not just ChatGPT. Your buyers use Perplexity, Gemini, Claude and Grok too. Citro runs all five on every audit at one price.
- You don't want an annual commitment. Citro is billed monthly, cancel anytime, with a 7-day free trial.
- You need to know what to do next. Citro shows who AI names instead of you and which sites those answers read, checks your site, and gives you a 90-day plan that won't tell you to build what you already have.
The bottom line
Profound is a strong analytics platform, especially for ChatGPT tracking and for large teams. If you are a small team that wants all five assistants, monthly billing, and a plan you can act on this week, start with Citro.
The free check takes about a minute and needs no card.
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Common questions
Is Profound cheaper than Citro?
Profound's Starter plan is $99 a month but billed annually ($1,188 up front) and covers ChatGPT only. Its Growth plan is $399 a month, also annual. Citro is $119 a month, billed monthly, and covers ChatGPT, Perplexity, Gemini, Claude and Grok.
Does Citro track my brand automatically like Profound?
Citro runs on demand rather than on a schedule. You can re-run as often as you like, and your score history is kept so you can see it change. If you need automatic daily tracking, Profound and other trackers do that.
What AI assistants does Citro test?
Every Citro audit asks ChatGPT, Perplexity, Google Gemini, Claude and Grok, live with web search, so the answers reflect what each assistant finds today.
Can I use Citro before committing to a bigger platform?
Yes. Many teams start with the
free check or the 7-day trial to see the gaps and build the case internally before buying an annual contract anywhere.